This prototype has been styled after that original 1903 Serial Number One motorcycle from Harley-Davidson. For now, the company is showing off its first prototype model, which the brand describes as “a styling exercise, not necessarily intended for mass production.” Serial 1 will officially debut its first electric bicycle models for consumers in March 2021. In addition to Aaron Frank, other major players from H-D’s in-house e-bike program that made the jump to Serial 1 Cycle Company include Jason Huntsman, president Ben Lund, vice president and Hannah Altenburg, lead brand marketing specialist. Ultimately, they decided along with H-D to spin off the brand into a dedicated electric bicycle company that could focus purely on delivering a premium e-bike product and experience. The new e-bike brand from H-D actually began life as a skunkworks project in Harley-Davidson’s Product Development Center.Īs the company explained, they began with “a small group of passionate motorcycle and bicycle enthusiasts working with a single focus to design and develop an eBicycle worthy of the Harley-Davidson name.” Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 eBicycle. When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever. Check out both in the video below to see how well they nailed the tribute.Īs Serial 1 Cycle Company’s brand director Aaron Frank explained in a statement provided to Electrek: The brand’s name is an homage to the very first motorcycle ever built by Harley-Davidson in 1903, named “Serial Number One.”īack then, motorcycles were essentially just bicycles with a small engine placed in front of the pedals.Īnd so it is fitting that the company’s first electric bicycle is a nod to that very first H-D motorcycle. And today the bar-and-shield motorcycle manufacturer has finally announced its new dedicated electric bicycle brand known as Serial 1 Cycle Company. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two years.

No 1 harley davidson